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Santa Monica’s Kim Sidoriak shares why Destination Marketing Organizations should invest in a Perception Study.

More than 8 million visitors flock to Santa Monica, California each year for its renowned Pier, broad beaches and laid… Read More

Five Generation X Leadership Traits

As Baby Boomers (1946-1964) retire and Generation X (1965-1980) moves more into leadership roles, how will their historical markers impact their management style?

Leadership Insights

Over the years, I’ve worked with many different clients with many different challenges. Along the way, I’ve been fortunate to… Read More

The Power of Tourists’ Perceptions in the Travel Industry

Travel and tourism is an industry with a significant economic impact in the United States. It’s also an industry that… Read More

Why It Pays to Listen to Your Customers & How You Can Do It Better.

Why you should listen to your customers. Last week, my friend called to reflect on an exchange she had with… Read More

Millennials’ Perception of the Workplace: How will we respond?

According to the U.S. Bureau of Labor and Statistics, by 2020 close to 50%of the U.S. workforce is expected to be made up of millennials*

Great Leaders Give Thanks Every Day

My family, like many, has a Thanksgiving tradition of going around the table and sharing what we are thankful for…. Read More

I’m Really Listening: Five Steps for True Stakeholder Engagement

Have you ever asked somebody for advice you knew you might not follow, but you wanted them to feel part… Read More

Design Thinking: Trying Experiments to Implement Ideas

“Fail early to succeed sooner.” David Kelley, Founder, IDEO How many good ideas have you had that have gone nowhere?… Read More

Building a Customer Centric Strategy of the Future, Today

Over the last decade, developing a customer centric strategy has dramatically evolved. From its roots in the Total Quality Management… Read More