Survival of the Fittest
As the world economy transitioned over the past few decades from the industrial age to the information age, consumer brands were forced to figure out how this would change the way they deliver goods and services. Now we are seeing the potential of a change to an experience economy, supported by the advances made information sharing.
Within this context, the brands that are to survive must race to keep their signal above the noise with consumers, while simultaneously adapting rapidly to the changes in manufacturing, procurement, and distribution that drive the back end of their business.
Our consumer products clients turn to us to help them think through and sharpen their strategic choices, understand market trends and how they will impact their businesses, strengthen their brand image and address challenging organizational culture issues.
“My team has worked with Coraggio for over ten years with great results. Coraggio has been instrumental in helping us with organizational strategy, process improvement, and team dynamics. They have led us through change management and helped make us a stronger team.”
— Steve Vincent SVP, Global Head of Innovation
Adidas North America
The Mechanics of Innovation
The adidas Innovation Team (ait) is the advanced research, design and development arm of adidas, responsible for the future product concepts across the adidas product spectrum. Always looking for ways to improve, ait leadership wanted to examine their proven innovation process from top to bottom. This involved analyzing, documenting and redefining the mechanics of current adidas’ innovation processes.
Developing a Culture of Planning
Founded in 1909, Tillamook County Creamery Association is a dairy co-op owned by 99 farmers in Tillamook County, Oregon. Tillamook offers a variety of products: cheese, ice cream, sour cream, yogurt and butter. A very strong and distinct organizational culture has propelled the company’s 100-year existence. The new CEO realized that significant and sustainable growth required a strategic shift in thinking to realize the full potential of the brand.