Late last month, one of our Coraggio consultants, Craig Trames, flew to New York to work with the Adidas Future Apparel Team on three focus areas: 1) market travel and exploration; 2) updating their strategic and operational plan; and 3) facilitating an insights workshop.

The trip was a success; in addition to successfully completing the goals above, Craig and the Future Apparel Team refined several process tools, developed their skills discovering and evaluating insights and given that they were in NYC, had a lot of fun “bonding” over good food and the city sights.

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