As the saying goes: if you don’t know where you’re going, any road will take you there.
Our team of strategy consultants is highly skilled at helping clients think through the complexities of their competitive environments, evaluate new opportunities and better understand the horizon ahead. We help them take big leaps forward, reimagine how they compete or simply make course corrections to the paths they’re currently on.
Regardless of the size and scope of the engagement, we work to make the strategy process interesting and engaging for all involved. We also believe that strategic planning is an important leadership moment in any organization’s evolution. With this in mind, we make the process transparent and inclusive, finding the right ways to include the entire organization in aspects of the process so that when it’s time to roll the plan out, employees feel a sense of ownership and they are clear on the role they play in moving their organization forward.
Our strategy practice helps clients tackle the following important needs:
- Corporate Strategy
- Business Unit Strategy
- Market Research, Analysis and Insight
- Competitor Analysis
- Value Chain Analysis
- Vision and Mission Setting and Refinement
- Brand Clarity
- Implementation Tools and Processes
- Employee Engagement
“Coraggio has been a great partner through the turnaround and growth of Knowledge Universe. They helped us develop a strategic plan that focused our company on the things that mattered most. I continue to appreciate the collaborative way they work with our teams, their ability to be candid with us and the commitment they bring to every assignment. The longer we work with Coraggio, the more value they generate for us.”
— Tom Wyatt, CEO
“Coraggio kept our leaders appropriately informed throughout the project. This helped us to make timely and thoughtful decisions related to managing the significant amount of organizational change that came with consolidating five state agencies into one.”
— Joyce Turner, Former Director
Department of Enterprise Services, State of Washington
“We were fortunate to hire Coraggio. Our key stakeholders were positively engaged and challenged to rethink and re-envision the organization’s strategic direction. Coraggio helped us to develop a compelling Strategic Plan and easy-to-visualize road map. Their experience, insights and tools helped us to move through the process in record time.”
— Joe Terzi, President & CEO
San Diego Tourism Authority
“I valued the insight Coraggio brought to each step of the process, helping us see issues in a different way. Especially in their diagnostic work identifying and analyzing unhelpful patterns and problems, they were amazingly accurate and insightful.︎”
— Phil Welker, CEO
A New Day for Los Angeles Tourism
Tourism is vital to the Los Angeles economy. In 2011, LA County welcomed over 40 million visitors who spent more than $15 billion. Recently the Los Angeles Tourism & Convention Board secured a new funding source through the formation of the Tourism Marketing District. This new funding increased LA Tourism’s annual marketing budget by nearly 50%.
Preparing for 40 Years of Tourism Marketing
San Diego’s pioneering tourism marketing district (TMD) program had been so successful over its five-year life that the renewal effort called for a 40-year program. As SDTA anticipated the passage of the new TMD (and the accompanying reliable revenue stream), its leadership knew that a well-conceived strategic plan would equip the organization to better utilize the marketing dollars and strengthen its programs aimed at positioning the city as a global travel destination.
San Francisco Travel Leads the Way
Tourism is San Francisco’s largest industry, generating more than $8 billion in annual direct spending, which directly benefits San Francisco residents and businesses. In late 2009, San Francisco’s hotel owners and operators approved a new funding mechanism called a Tourism Improvement District.