“Believe nothing, no matter where you read it, not even if I have said it, unless it agrees with your own reason and your own common sense.”
— Buddha

About Craig

Craig is an engaging and insightful facilitator of strategy, brand, sales, marketing and innovation. He has an impressive and effective way of making sure the right conversations—the real conversations that need to be had—are front and center and that client teams are able to work together to mobilize around new opportunities and to find the right solutions to mission-critical challenges.

Craig has worked with a wide range of clients including adidas, Portland Fire and Rescue, Tillamook Creamery, NBC Universal Studios Hollywood, New Seasons Market, and a number of Travel & Tourism organizations such as San Francisco, Beverly Hills, Santa Monica and Santa Barbara.

Over the past 30 years, Craig has taken on a wide range of leadership roles with an emphasis on marketing, sales and product development, 11 years of which were spent at Nike. Afterward, Craig served as CEO of Pacific Crest Outward Bound School. Craig is proud to have been a senior consultant with Coraggio since 2006.

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Articles by Craig

Confusion is an Easy Choice to Make

In my role as a consultant, I’ve seen a lot of confusion inside client organiz... Read More