Alexandra Reese

Associate Principal

Whether we’re part of a team that can’t seem to pull it together, or a leader struggling to engage the hearts and minds of an organization, breaking through these periodic stalls depends on getting clear on what caused them in the first place.

We’ve all experienced what it’s like to feel stuck. By any measure, it’s not a fun place to be. When we’re feeling stressed or under pressure, it’s often easy to jump into solution mode. Yet, through experience, I know that reacting to challenges or setbacks rarely leads to a good result. By asking the right questions and taking time to listen closely, I’m able to help clients understand the real needs at play, then collaborate to find the right solutions.

When I’m not in the office or working with clients, you’ll likely find me at a museum, practicing my ballet, drawing or daring to try a new recipe.

A few clients I’ve had the pleasure of working with:

  • Santa Monica Travel & Tourism
  • Beverly Hills Conference & Visitors Bureau
  • Visit California
  • Oregon Health Authority
  • Paskenta Band of Nomlaki Indians

Articles by Alexandra

Santa Monica’s Kim Sidoriak Shares why Destination Marketing Organizations Should Invest in a Perception Study.

More than 8 million visitors flock to Santa Monica, California each year for its renowned Pier, broad beaches and laid… Read More

Why It Pays to Listen to Your Customers & How You Can Do It Better.

Why you should listen to your customers. Last week, my friend called to reflect on an exchange she had with… Read More

Great Leaders Give Thanks Every Day

My family, like many, has a Thanksgiving tradition of going around the table and sharing what we are thankful for…. Read More

Human-Centered Design Tools You Can Implement Today

As we discussed in our previous article, How Human-Centered Design Can Answer Some of the Healthcare Industry’s Greatest Challenges, human-centered design… Read More

Scenario Planning: Seeing Threats as Opportunities

The world is changing more rapidly than ever before. The question “How do we handle increasing uncertainty?” has been on… Read More

Meet Alexandra, Our Newest Associate!

We’re proud to introduce Coraggio’s newest Associate Principal, Alexandra Reese. She joins us from Portland-based ECONorthwest where, for the past… Read More