Beverly Hills Convention and Visitors Bureau

Case Study

Ensuring Beverly Hills is as relevant 10, 15, even 20 years from now as it is today

Tourism is a vital part of the Beverly Hills economy and contributes significantly to the high quality of life residents enjoy, but, the continued vibrancy of the local travel and tourism industry is not something the City can take for granted. For eight years, Coraggio has worked with the Beverly Hills Conference & Visitors Bureau to maintain and grow the health of the travel and tourism industry and its contribution to the community.

Most recently, Coraggio has partnered with the CVB and the City of Beverly Hills on the Beverly Hills Destination Development Plan. That Plan answers this important question: How can we ensure our destination is as relevant 10, 15, even 20 years from now as it is today? Coraggio worked with key stakeholders to create a vision for the destination and deliver a blueprint to make progress toward that vision over the course of ten years. By proactively supporting a vibrant travel and tourism industry, and working collaboratively toward realizing a shared vision, the Destination Development Plan will help to preserve and enhance the Beverly Hills quality of life while setting the stage for ongoing economic growth in the sector.

The Beverly Hills Destination Development Plan included the following key deliverables:

  • A comprehensive Situation Assessment based on robust secondary research and analytics as well as stakeholder engagement
  • A Vision for the destination
  • Final Big Moves (destination strategies) based on an evaluation of potential strategies against select criteria and stakeholder engagement to build consensus around the final set
  • An Implementation Plan based on a collective impact model

To learn more about this project, please visit BHCVB’s project page.

“ Through our work with Coraggio via their incredible process, we were able to bring stakeholders into the fold and help them to understand the importance of staying fresh which resulted in our creating a network of advocators for our organization. ”

— Julie Wagner, CEO & President