This truth is the source of our passion at Coraggio. We believe that all organizations have the potential for greatness—to be better tomorrow than they are today. It’s our mission to help those leaders and organizations who genuinely desire to be great to become so.
One of the reasons I come to work every day is not only because I believe that every organization can be great, but, more importantly, that they can be great places to work. I have yet to encounter an organization that does not want to be a great employer, or value their employees, yet the majority of people I encounter do not love their job. It doesn’t need to be that way.
The thing is, most—if not all—of the time, being a great place to work and being a financially successful company are directly linked. The more people are engaged at work, the better the results; the more people have autonomy and decision making power, the better the results; the more people feel valued and respected, the better the results. By creating a great place to work, any organization can become whatever they aspire to be.
Becoming a great employer does not happen by accident. Great leaders are deliberate about, and make time for, creating the company culture they want. They roll up their sleeves and work side by side with their employees to create that culture. They also commit themselves to living the values they set for themselves and for the organization, and are unwilling to allow anyone to pull the organization away from that path.
“The culture of any organization is shaped by the worst behavior the leader is willing to tolerate.” – Gruenter and Whitaker
Being a great employer is the first step to becoming a great company. If you want to achieve great things, you need to first make being a great employer a top priority. Then you need to align your external goals with the internal culture you are trying to create. Finally, you must be unwilling to compromise on either as you deliberately and relentlessly pursue the future you envision.
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