Last year the global travel and tourism sector contributed nearly $9 billion to the global economy and grew 3.9%. For years, this number has been outpacing the growth of the world GDP. For this trend to continue, it’s crucial that the industry adapts and evolves to accommodate both the tourists and the communities that welcome them. This requires a strategic destination planning process for securing the economy and long-term sustainability of a destination’s future.
A practical approach to destination management is a multi-level strategy that addresses the success of a destination from multiple directions. This involves different levels of tourism planning, like marketing and tourism management of a destination, and having a solid vision for future tourism development. Here are five essential steps in the tourism planning process:
Stakeholders are an essential part of the destination planning process. For most stakeholders, they want a tourism management plan built on strong fundamental principles that have been researched thoroughly and are based on solid analytics.
It’s also important to present stakeholders with a strong sense of leadership. Stakeholders want a well defined planning and management process that is based on reliable information presented to them. In the end, stakeholders want to know the team and know that the tourism management plan has a vision for the destination’s future and the leadership to bring it to life. This is at the very core of the stakeholder engagement process and is essential for building a shared vision and encouraging collaboration.
Strategic planning documents in the destination planning process should lay the groundwork for tourism growth and management for the destination. For tourism management, this means using a wide lens to plan for the long-term direction of the destination. Strategic planning documents should include:
We help organizations like yours develop and implement strategies for success. In the travel and tourism industry, this involves developing a change management strategy with stakeholders. We’re ready to start a conversation about how we can help you develop a more successful tourism management plan. When you’re ready to talk, we’re here. Contact the Coraggio Group in Portland today.
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