Colin Stoetzel
Associate Principal
An organization’s progress lies at the intersection of knowledge, culture and data. Effectively applying these elements increases agility in changing markets, while at the same time helping to improve employee engagement and drive positive change.
I balance the insight I draw from analytics and business best practices as the basis for my work with organizations. I strive to create a relaxed environment that relieves the pressure that often comes with complex business challenges to encourage open, honest and impactful discussion. My goal with clients is to ease their way by helping them to step back, see the big picture, consider the facts, consider their people, and then make the best decisions for their organization.
When I’m not in the office or helping clients, you’re likely to find me spending time with my dog, snowboarding in the Cascades, or road tripping around the Pacific Northwest.
A few clients I’ve had the pleasure of working with:
- Travel Oregon
- Utah Office of Tourism
- Los Angeles Tourism and Convention Board
- Business Oregon
- Energy Trust of Oregon
Articles by Colin
The Coronavirus and Strategic Agility
When It Comes to COVID-19 and Strategic Planning, Plan to Be Spontaneous About a week or two into the coronavirus… Read More
In Tourism and Life, Perception Precedes Reality
“Perception precedes reality.” – Andy Warhol Andy Warhol once said, “perception precedes reality.” In today’s world, where information and opinion is shared… Read More
Cutting Through Social Media Noise to Find Impactful Insights
It’s not surprising that social media is entrenching itself deep into our culture. Twitter is a main channel for political… Read More
This about that
Bend Without Breaking: The Practice of Resilience
Imagine building two model bridges with popsicle sticks: the first bridge you’ve glued together at every joint, but for the… Read More
Getting to the other side of COVID-19
Putting a Plan in Place If you’re like most leaders, you didn’t have a plan for how your organization would… Read More
Strategic Planning: Three-Track Approach vs. Traditional Method
Every strategic plan has one major goal in mind: to improve ways of running a business. Of course, implementing a… Read More
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