Matthew Landkamer

Principal, Travel & Tourism Practice Lead

A great leader has the courage to ask the right questions and the humility to know they may not have the right answers.

I’m a big believer in the Coraggio approach of maintaining a balanced emphasis on people and process when designing every project. If we don’t bring a rigorous process and simultaneously create an experience that is engaging and enlightening for the client’s team, we won’t be able to help them achieve their full potential. My arts background helps me understand what it takes to nurture creative thinking, and the insight I’ve gleaned from past projects helps me pose tough questions that challenge clients to think in different ways.

I recharge by throwing pots in my pottery studio, playing my guitar or by hoisting a backpack and getting “lost” on a beautiful Pacific Northwest trail.

A few clients I’ve had the pleasure of working with:

  • Visit California
  • Utah Office of Tourism
  • Santa Monica Travel & Tourism
  • Visit West Hollywood
  • Visit San Luis Obispo County

Articles by Matthew

Stewards of the Future: Four Actions to Foster Resilient Destinations

“Don’t call it a comeback; I been here for years.” —LL Cool J   I don’t want to speak too soon,… Read More

Bend Without Breaking: The Practice of Resilience

Imagine building two model bridges with popsicle sticks: the first bridge you’ve glued together at every joint, but for the… Read More

I’m Really Listening: Five Steps for True Stakeholder Engagement

Have you ever asked somebody for advice you knew you might not follow, but you wanted them to feel part… Read More

How Far are You Willing to Go for Your Values?

Most organizations have stated company values, but few of them truly activate those values in their work. In fact, I… Read More

Leadership: How to Bend Without Breaking

Leadership is hard enough when everything is going according to plan. When something unexpected happens, or when something you need… Read More

Creative Confidence: Book Review

In design and innovation circles, few organizations are held up with the awed reverence with which IDEO and the Stanford… Read More

Flat Waters Run Deep

The Platte River in my home state of Nebraska has famously been described as “a mile wide and an inch… Read More

Better Enough: Design Thinking in Three Easy Questions

Squeezable ketchup bottles—there was a time when we didn’t have them. A dark time of great annoyance when we were… Read More