We help tourism leaders Get Clear, Get Focused and Get Moving on their most important destination and organizational challenges.

• Do you know what people are saying about your destination?
• Do you know how these conversations differ among market segments, and how they are trending?
• Do you know how to most effectively use this information to drive and evaluate your strategic choices?

Tourism organizations are re-thinking their missions to focus more on the long-term development of their destinations. This decision often results from the need to balance a successful visitor economy with other factors such as quality of life for residents, impacts on the environment and increased demands on infrastructure.

Gaining a comprehensive understanding of how your destination is perceived is fundamental to a successful tourism strategy. If you undertake the development of strategies without being crystal clear about how you’re perceived by your visitors, you risk basing important aspects of your strategic plan on unproven assumptions.

Enables Travel & Tourism organizations to:

• Understand resident and visitor perception, and factors that drive that perception
• Illuminate unknown visitor perceptions or beliefs
• Validate hunches about destination challenges and opportunities
• Dig deeper into visitor perception using customized questions
• Gain a statistically-valid understanding of visitor perception at a fraction of the cost of conventional methods
• Develop destination management strategies that target strengths and weaknesses in visitor perception

With our partners at Sparkloft Media, we use existing social media conversations to explore the sentiment patterns around your destination among visitors and residents. We then implement other stakeholder engagement approaches—like digital intercept surveys or focus groups— to hear from your target markets around the world.

• Our perception analysis methodology delivers statistically significant, unbiased results
• Our methodology includes residents and other non-visitors who impact perception
• We know how to turn perception into strategic action