Park City, UT
SUSTAINABLE TOURISM PLAN
OVERVIEW
Park City & Summit County, Utah, are recognized as one of the most attractive destinations in the world—home to charming small towns and beautiful mountains and lakes. Its robust visitor economy, however, shows indications of imbalance that could threaten the area's ecosystem and quality of life. In response, the Park City/Summit County CVB hired Coraggio to help create a Sustainable Tourism Plan, a compass to guide them as they build a future that considers community and environmental benefits with the same weight as economic benefits and that fosters a thriving destination and place to call home.
OUTCOMES
The Sustainable Tourism Plan is deeply rooted in the optimism and creativity the planning team brought to the process.
The GSTC assessment provides intersectional data providing important insight.
It focuses squarely on a future where Park City/Summit County is an even greater place to live, work, play, and visit and where sustainable tourism and stewardship are the grounding principles.
APPROACH
Get Clear: Insights
A resident survey with more than 2,600 respondents
Town halls and industry-leader interviews
A sustainability assessment by the Global Sustainable Tourism Council (GSTC) looking across 38 dimensions of sustainability
Deliverable: Situation Assessment
Get Focused: Planning
20-member Destination Stewardship Council with diverse voices
Identify five stewardship principles and seven objectives to guide action and resource commitment
“Our organization recognizes that with tourism success also comes great civic responsibility. We believe in the regenerative power of tourism and recognize our collective role in celebrating the positive impacts and mitigating the pinch points. That’s why we not only embarked on developing this Sustainable Tourism Plan (STP) to guide a holistic approach to destination management and stewardship, but also entered a transformative time for our organization, ensuring that we have the skills, capabilities, and capacity to help facilitate the plan’s success.”
— Jennifer Wesselhoff, CEO, Park City Chamber & Visitors Bureau