The Future of Work in Travel & Tourism
Insights from a global workforce study led by WTTC and partners
Travel & Tourism is one of the world’s largest and fastest-growing sectors, supporting over 350 million jobs globally in 2024. But as the industry evolves, so do the challenges facing its workforce. From talent shortages to technological disruption, the future of work in Travel & Tourism demands bold strategies and collaborative action.
On the stage of the World Travel & Tourism Council’s Global Summit include our Managing Partner, Sara Meaney, alongside Gloria Guevara, Interim CEO of The World Travel & Tourism Council, and H.E. Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia, to discuss workforce development in the travel and tourism industry.
In response, the World Travel & Tourism Council (WTTC), in partnership with the Ministry of Tourism of the Kingdom of Saudi Arabia, Coraggio Group, Miles Partnership, and Hong Kong Polytechnic University, conducted a comprehensive study to understand the shifting employment landscape and offer actionable solutions.
The Future of Work in Travel & Tourism: The Key Trends Shaping Workforce Strategies
Download the executive summary here.
Coraggio Group played a key role in shaping this research, contributing strategic insights and workforce transformation expertise. The report offers a rich analysis of employment trends, skill gaps, and future needs across 20 global economies, supported by data, interviews, and best practices from leading Travel & Tourism organizations.
Here are four key takeaways:
Talent Challenges Are Widespread and Urgent Recruiting and retaining skilled workers is the sector’s biggest challenge. COVID-19’s lingering effects, aging populations, and restrictive hiring policies have created persistent labor shortages. The report forecasts a global shortfall of 43.1 million workers by 2035, with the hospitality industry alone facing an 18% deficit.
Technology and Sustainability Are Reshaping Roles The rise of Artificial Intelligence, automation, and sustainability practices is transforming how Travel & Tourism businesses operate. While these tools can boost productivity, many organizations and workers are not yet prepared for the pace of change. Digital literacy and sustainability fluency are becoming essential across all job levels.
Skills Gaps Must Be Addressed Across the Sector
From executive leadership to frontline service roles, the report identifies critical skill gaps. For example:
Executives need stronger analytical and creative thinking.
Customer-facing roles require better leadership and management capabilities.
Operational roles must emphasize lifelong learning, flexibility, and resilience.
Workforce Strategies Must Be Holistic and Inclusive
To future-proof the sector, the report recommends:
Attracting young talent through better career visibility and education access.
Supporting career progression with leadership development and promotion pathways.
Improving working conditions and embracing inclusivity.
Leveraging technology for training and productivity.
Aligning education with industry needs and expanding upskilling programs.
The Future of Work report is a vital resource for Travel & Tourism leaders, educators, and policymakers. It offers a roadmap to build a resilient, skilled, and inclusive workforce that can meet the demands of a rapidly changing industry.
Download the “Future of Work in Travel & Tourism” Full Report or Executive Summary here.
This article was originally authored by Chris Adams, Head of Research & Insights at Miles Partnership and edited for publication by Coraggio Group.