Destination Forward
Essential Insights, Examples & Takeaways on Destination Stewardship across the U.S.
Lead Researcher & Partner:
Download the Executive Summary and Access the Full Report below.
Destination Forward is the largest ever study of its kind to assess the value and impact of destination stewardship plans and strategies across the U.S. The study identified 35 leading examples of destination stewardship plans, representing a wide range of destinations from Ketchikan, Alaska, to Vail, Colorado, and San Diego, California, to the Outer Banks, North Carolina. The study assessed the plans’ vision, goals, and recommended actions, as well as their impact on sustainable tourism in their respective destinations. The report assesses the strengths and weaknesses of destination stewardship plans across the U.S. and highlights good industry practices with practical tips through dozens of short case studies.
Access the Full Report
Complete this form to view or download the full research report, "Destination Forward: Advancing Stewardship in U.S. Tourism Planning," conducted with George Washington University and Coraggio Group. Destination Forward provides destination organizations and their tourism partners with the tools and resources they need to become destination stewards and ensure a thriving and sustainable future for their destination.
This major research study was led by the George Washington University International Institute of Tourism Studies, with support throughout the process from Coraggio Group.
In collaboration with
