Melissa is a seasoned executive with almost 30 years of experience in the travel and tourism industry, specializing in strategic planning, brand development, marketing and communications, and event management. She leads consulting engagements focused on developing marketing strategies that expand audience reach and foster meaningful connections with travelers from all backgrounds. By working closely with clients, she implements tailored approaches that enhance authenticity and drive engagement across the industry.

Previously, Melissa served as Chief Operating Officer and Chief Marketing Officer at Destinations International, where she oversaw marketing and communications, information technology, meetings, and education strategies. Before that, she was the Senior Vice President of Marketing & Cultural Tourism at Choose Chicago, the city’s official destination organization. Passionate about innovation, she is dedicated to advancing marketing and destination branding to drive meaningful progress in the travel and tourism sector.

Education and Certifications

• M.A., Public Art Studies, University of Southern California

• B.A., Art History, Howard University

• Certified Diversity Executive (CDE)