Our thinking,
out loud.
Notes from the work. Honest takes from the people doing it. Filter by who, what, or when — or just read along.
AI with Intent: You're Still Swapping Light Bulbs
The organizations redesigning how they work around AI right now will be years ahead of the ones still deciding whether to start. C.A. Clark puts 2026 as the window. This is what acting in that window actually looks like.
AI is already in your organization. The question is who and what's driving it.
A client mentioned almost in passing that two of their team members had been using ChatGPT for months. No policy, no shared workflow, no one leading it. They kept quiet because they weren't sure if it was allowed. That story is not unusual. This one is for every leader who hasn't asked yet.
AI with Intent: Ethical Strategy for Mission-Driven Organizations
AI is moving fast, but strategy without ethics isn't strategy at all. This article explores what it means to be both pro-AI and deeply committed to human intelligence, and why the most effective AI strategies are values-driven, policy-aware, and grounded in lived expertise.
Using AI with Integrity: Guiding Principles for the Travel & Tourism Industry
Artificial Intelligence (AI) is transforming the travel and tourism industry, from personalized trip planning to automated customer service and dynamic pricing. But as adoption accelerates, so do questions about transparency, fairness, and trust.