In a world where tourism often leaves a heavy footprint, regenerative travel offers a beacon of hope. By fostering partnerships between governments, businesses, and communities, we can create travel experiences that not only benefit travelers but also revitalize the places they visit.

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From our vantage point of working with hundreds of destination leaders, we see the unprecedented challenges you are facing, including the increasing pressures on destination organizations to respond to social, cultural and environmental challenges within your communities, all while facing funding and political uncertainties.

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Travel and tourism are at the front line for both the challenges and solutions of climate change.

We must take action. Now.

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As travel and tourism professionals we have been given an immense responsibility. We’ve been tasked with wisely using the resources we’ve been entrusted with.

Leading a complex and interdependent tourism economy at any scale is not for the faint of heart, even in the best of times. The disruptions of recent years have tested the fortitude of even the most experienced tourism industry leaders.

Though at times it can feel frustrating and may even cause some discomfort, the hard truth is that tourism leaders are rarely fully in control. Sure, there are degrees of control depending on the circumstances or matter at hand, but in today’s increasingly complex industry environment where greater and more nuanced collaboration and partnership is required, full control isn’t likely.

Though at times it can feel frustrating and may even cause some discomfort, the hard truth is that tourism leaders are rarely fully in control. Sure, there are degrees of control depending on the circumstances or matter at hand, but in today’s increasingly complex industry environment where greater and more nuanced collaboration and partnership is required, full control isn’t likely.